Course Objective
- Define and understand the concept of fundraising and its importance for NGOs.
- Create a comprehensive fundraising plan with measurable objectives and timelines.
- Learn how to assess the organization’s capacity and readiness for fundraising activities.
- Leverage networks and partnerships.
- Understand the donor lifecycle and tailor engagement strategies accordingly.
- Explore a variety of fundraising techniques, including online fundraising, events, major gifts, and peer-to-peer campaigns.
- Understand legal and ethical compliance in fundraising, including GDPR, tax regulations, and reporting requirements.
- Learn how to create and manage budgets for fundraising initiatives.
Training Programme
Module: Understanding Fundraising Essentials
1.1. Introduction to Fundraising
∙Definition and significance of fundraising for NGOs
∙Historical perspective and evolution of fundraising
1.2. Types of Funding Sources
∙Grants: Government, foundations, and private donors
∙Individual Donors: Major gifts, regular giving, and planned giving
∙Corporate Partnerships: Sponsorships, cause-related marketing, and CSR
∙Earned Income: Social enterprises and fee-for-service models
1.3. Key Stakeholders in Fundraising
∙Roles and responsibilities of fundraising staff and volunteers
∙The board of directors and their role in fundraising
∙Building effective fundraising teams
1.4. Ethical Considerations and Best Practices
∙Fundraising ethics and principles
∙Donor rights and responsibilities
∙Avoiding common ethical pitfalls
Module 2: Fundraising Strategy and Planning
2.1. Developing a Fundraising Strategy
∙Aligning fundraising with the organization’s mission and vision
∙Setting clear fundraising goals and objectives
∙SWOT analysis for fundraising planning
2.2. Creating a Fundraising Plan
∙Identifying funding needs and budgeting
∙Timeline and action plan development
∙Risk assessment and mitigation strategies
2.3. Assessing Organizational Capacity
∙Evaluating staff and volunteer skills
∙Infrastructure and technology needs
∙Organizational readiness for fundraising campaigns
2.4. Prospect Research and Donor Segmentation
∙Techniques for identifying potential donors
∙Segmenting donors based on capacity and interest
∙Creating donor profiles and personas
Module 3: Fundraising Techniques and Channels
3.1. Online Fundraising
∙Crowdfunding and online donation platforms
∙Email marketing and e-newsletters
∙Social media fundraising campaigns
3.2. Events and Campaigns
∙Planning and executing fundraising events
∙Peer-to-peer fundraising and community engagement
∙Capitalizing on seasonal and thematic campaigns
3.3. Major Gifts and Donor Cultivation
∙Identifying major gift prospects
∙Cultivation strategies for major donors
∙The art of making the ask
3.4. Storytelling and Communication
∙Crafting compelling narratives for fundraising
∙The role of visuals and multimedia
∙Using storytelling in grant proposals and appeals
Module 4: Building and Maintaining Donor Relationships
4.1. Donor Acquisition
∙Strategies for attracting new donors
∙Leveraging networks and partnerships
∙Effective online and offline donor acquisition techniques
4.2. Donor Retention
∙Building donor loyalty and trust
∙Donor stewardship and engagement
∙Strategies for retaining long-term donors
4.3. Donor Database Management
∙Importance of donor databases and CRMs
∙Data hygiene and management best practices
∙Using data for personalization and targeting
Module 5: Compliance, Reporting, and Measuring Impact
5.1. Legal and Ethical Compliance
∙GDPR and data protection regulations
∙Tax implications and reporting requirements
5.2. Budgeting and Financial Management
∙Creating a fundraising budget
∙Monitoring and controlling expenses
∙Financial transparency and reporting to donors
5.3. Impact Measurement and Evaluation
∙Setting measurable outcomes and indicators
∙Data collection and analysis for impact assessment
∙Reporting impact to donors and stakeholders
Certification
Participants will be issued Digital Certification after successful completion of the training.
