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Fundraising & Resource Mobilization For NGOs

Fundraising & Resource Mobilization For NGOs Training Workshop

The Fundraising and resource Mobilization for NGOs training is a comprehensive  program designed to equip individuals and organizations in the non-profit sector with the  knowledge, skills, and strategies necessary to effectively raise funds and mobilize  resources for their mission-driven initiatives. This training aims to provide participants  with a solid foundation in fundraising principles and practical tools to diversify their  funding sources, engage donors and ensure long-term sustainability for their NGOs. 

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HG Training Center, Nairobi, Kenya

5 Days

1st - 5th July 2024
2nd - 6th Sep 2024

USD 750
Register Now

Online via Live Zoom Classes

10 Days (2 Weeks)

24th June - 5th July 2024
2nd - 13th Sep 2024

USD 500
Register Now
Course Objectives
  • Define and understand the concept of fundraising and its importance for NGOs.
  • Create a comprehensive fundraising plan with measurable objectives and timelines.
  • Learn how to assess the organization’s capacity and readiness for fundraising activities.
  • Leverage networks and partnerships.
  • Understand the donor lifecycle and tailor engagement strategies accordingly.
  • Explore a variety of fundraising techniques, including online fundraising, events, major gifts, and peer-to-peer campaigns.
  • Understand legal and ethical compliance in fundraising, including GDPR, tax regulations, and reporting requirements.
  • Learn how to create and manage budgets for fundraising initiatives. 
Training Programme
Module: Understanding Fundraising Essentials 
1.1. Introduction to Fundraising 
     ∙Definition and significance of fundraising for NGOs 
     ∙Historical perspective and evolution of fundraising 
1.2. Types of Funding Sources 
     ∙Grants: Government, foundations, and private donors
     ∙Individual Donors: Major gifts, regular giving, and planned giving
     ∙Corporate Partnerships: Sponsorships, cause-related marketing, and CSR
     ∙Earned Income: Social enterprises and fee-for-service models
1.3. Key Stakeholders in Fundraising
     ∙Roles and responsibilities of fundraising staff and volunteers
     ∙The board of directors and their role in fundraising
     ∙Building effective fundraising teams
1.4. Ethical Considerations and Best Practices
    ∙Fundraising ethics and principles
    ∙Donor rights and responsibilities
    ∙Avoiding common ethical pitfalls
Module 2: Fundraising Strategy and Planning
2.1. Developing a Fundraising Strategy
    ∙Aligning fundraising with the organization’s mission and vision
   ∙Setting clear fundraising goals and objectives
   ∙SWOT analysis for fundraising planning
2.2. Creating a Fundraising Plan
   ∙Identifying funding needs and budgeting
   ∙Timeline and action plan development
   ∙Risk assessment and mitigation strategies
2.3. Assessing Organizational Capacity
  ∙Evaluating staff and volunteer skills 
  ∙Infrastructure and technology needs 
  ∙Organizational readiness for fundraising campaigns 
2.4. Prospect Research and Donor Segmentation 
  ∙Techniques for identifying potential donors 
  ∙Segmenting donors based on capacity and interest 
  ∙Creating donor profiles and personas 
Module 3: Fundraising Techniques and Channels 
3.1. Online Fundraising 
   ∙Crowdfunding and online donation platforms 
   ∙Email marketing and e-newsletters 
   ∙Social media fundraising campaigns 
3.2. Events and Campaigns 
  ∙Planning and executing fundraising events 
  ∙Peer-to-peer fundraising and community engagement 
  ∙Capitalizing on seasonal and thematic campaigns 
3.3. Major Gifts and Donor Cultivation 
  ∙Identifying major gift prospects 
  ∙Cultivation strategies for major donors 
  ∙The art of making the ask 
3.4. Storytelling and Communication 
   ∙Crafting compelling narratives for fundraising 
   ∙The role of visuals and multimedia 
   ∙Using storytelling in grant proposals and appeals 
Module 4: Building and Maintaining Donor Relationships 
4.1. Donor Acquisition 
   ∙Strategies for attracting new donors 
  ∙Leveraging networks and partnerships 
  ∙Effective online and offline donor acquisition techniques 
4.2. Donor Retention 
   ∙Building donor loyalty and trust 
   ∙Donor stewardship and engagement 
   ∙Strategies for retaining long-term donors 
4.3. Donor Database Management 
   ∙Importance of donor databases and CRMs 
   ∙Data hygiene and management best practices 
   ∙Using data for personalization and targeting 
Module 5: Compliance, Reporting, and Measuring Impact 
5.1. Legal and Ethical Compliance 
   ∙GDPR and data protection regulations 
   ∙Tax implications and reporting requirements 
   ∙Ethical considerations in fundraising campaigns 
5.2. Budgeting and Financial Management 
   ∙Creating a fundraising budget 
   ∙Monitoring and controlling expenses 
   ∙Financial transparency and reporting to donors 
5.3. Impact Measurement and Evaluation 
   ∙Setting measurable outcomes and indicators 
   ∙Data collection and analysis for impact assessment 
   ∙Reporting impact to donors and stakeholders 
Certification
Participants will be issued Digital Certification after successful completion of the training.

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  • info@humanitarianglobal.com
  • +254 111 052 555 /+254 796 665 105 /+254 758 360 298
  • Humanitarian Global Institute,
  • P.0 Box 76826 - 00620 Nairobi, Kenya.
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