Fundraising & Resource Mobilization For NGOs Training Workshop – USD 500 (Online – 2 Weeks, 2hrs/Day)

The Fundraising and resource Mobilization for NGOs training is a comprehensive program designed to equip individuals and organizations in the non-profit sector with the knowledge, skills, and strategies necessary to effectively raise funds and mobilize resources for their mission-driven initiatives. This training aims to provide participants with a solid foundation in fundraising principles and practical tools to diversify their funding sources, engage donors and ensure long-term sustainability for their NGOs.

Course Objectives

Define and understand the concept of fundraising and its importance for NGOs.
Create a comprehensive fundraising plan with measurable objectives and timelines.
Learn how to assess the organization’s capacity and readiness for fundraising activities.
Leverage networks and partnerships.
Understand the donor lifecycle and tailor engagement strategies accordingly.
Explore a variety of fundraising techniques, including online fundraising, events, major gifts, and peer-to-peer campaigns.
Understand legal and ethical compliance in fundraising, including GDPR, tax regulations, and reporting requirements.
Learn how to create and manage budgets for fundraising initiatives.

Training Programme

Module: Understanding Fundraising Essentials

1.1. Introduction to Fundraising

∙Definition and significance of fundraising for NGOs

∙Historical perspective and evolution of fundraising

1.2. Types of Funding Sources

∙Grants: Government, foundations, and private donors

∙Individual Donors: Major gifts, regular giving, and planned giving

∙Corporate Partnerships: Sponsorships, cause-related marketing, and CSR

∙Earned Income: Social enterprises and fee-for-service models

1.3. Key Stakeholders in Fundraising

∙Roles and responsibilities of fundraising staff and volunteers

∙The board of directors and their role in fundraising

∙Building effective fundraising teams

1.4. Ethical Considerations and Best Practices

∙Fundraising ethics and principles

∙Donor rights and responsibilities

∙Avoiding common ethical pitfalls

Module 2: Fundraising Strategy and Planning

2.1. Developing a Fundraising Strategy

∙Aligning fundraising with the organization’s mission and vision

∙Setting clear fundraising goals and objectives

∙SWOT analysis for fundraising planning

2.2. Creating a Fundraising Plan

∙Identifying funding needs and budgeting

∙Timeline and action plan development

∙Risk assessment and mitigation strategies

2.3. Assessing Organizational Capacity

∙Evaluating staff and volunteer skills

∙Infrastructure and technology needs

∙Organizational readiness for fundraising campaigns

2.4. Prospect Research and Donor Segmentation

∙Techniques for identifying potential donors

∙Segmenting donors based on capacity and interest

∙Creating donor profiles and personas

Module 3: Fundraising Techniques and Channels

3.1. Online Fundraising

∙Crowdfunding and online donation platforms

∙Email marketing and e-newsletters

∙Social media fundraising campaigns

3.2. Events and Campaigns

∙Planning and executing fundraising events

∙Peer-to-peer fundraising and community engagement

∙Capitalizing on seasonal and thematic campaigns

3.3. Major Gifts and Donor Cultivation

∙Identifying major gift prospects

∙Cultivation strategies for major donors

∙The art of making the ask

3.4. Storytelling and Communication

∙Crafting compelling narratives for fundraising

∙The role of visuals and multimedia

∙Using storytelling in grant proposals and appeals

Module 4: Building and Maintaining Donor Relationships

4.1. Donor Acquisition

∙Strategies for attracting new donors

∙Leveraging networks and partnerships

∙Effective online and offline donor acquisition techniques

4.2. Donor Retention

∙Building donor loyalty and trust

∙Donor stewardship and engagement

∙Strategies for retaining long-term donors

4.3. Donor Database Management

∙Importance of donor databases and CRMs

∙Data hygiene and management best practices

∙Using data for personalization and targeting

Module 5: Compliance, Reporting, and Measuring Impact

5.1. Legal and Ethical Compliance

∙GDPR and data protection regulations

∙Tax implications and reporting requirements

5.2. Budgeting and Financial Management

∙Creating a fundraising budget

∙Monitoring and controlling expenses

∙Financial transparency and reporting to donors

5.3. Impact Measurement and Evaluation

∙Setting measurable outcomes and indicators

∙Data collection and analysis for impact assessment

∙Reporting impact to donors and stakeholders

Certification

Participants will be issued Digital Certification after successful completion of the training.

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