Course Objective
- Participants will gain an understanding of the key factors of human behavior and SBCC strategies and
principles for essential communication planning
- Participants will have an improved understanding of communication strategies and channels that
facilitate sustained behavioral change.
- Participants will be able to conduct effective monitoring and evaluation of SBCC campaigns
Training Programme
MODULE 1: INTRODUCTION TO SBCC​
1.1 Definition, evolution and characteristics of SBCC​
1.2 Essential steps to communication planning, SBCC Strategies & Principles of SBCC​
1.3 The C-planning process – understanding the situation​
1.4 People, Context & Summary Analysis and Formative Research.Â
MODULE 2: THE C-PLANNING PROCESS- FOCUSING, DESIGNING AND CREATING MESSAGES​
2.1 Communication strategies, audience segments, priorities and profiles​
2.2 Barriers and Facilitators to ChangeÂ
2.3 Communication ObjectivesÂ
2.4 Strategic Approach and Positioning​
2.5 Channels, activities and materials mixÂ
2.6 Refinement and Presentation of Communication Strategy​
2.7 Creating effective materials, concept testing and pretestingÂ
MODULE 3: THE C-PLANNING PROCESS- IMPLEMENTATION AND MONITORING​
3.1 Overview of Implementation PlansÂ
3.2 Planning ActivitiesÂ
3.3 Budgeting of SBCC CampaignsÂ
3.4 Considerations for Implementation of SBCC Programs​
3.5 Monitoring SBCC campaignsÂ
MODULE 4:Â EVALUATIONÂ ANDÂ REPLANNINGÂ
4.2 Case Studies and Emerging Trends in SBCC
Certification
Participants will be issued Digital Certification after successful completion of the training.