Social & Behavior Change Communication (SBCC) Training Workshop

The Social and Behavior Change Communication training offers participants an understanding of principles and contexts of communication to convey meaning, designing and creating messages that enhance behavioural adoption and maintenance, while employing effective monitoring and evaluation of the campaigns to ensure sustained adoption. This training course will provide participants with the practical skillsets required to apply effective communication techniques to change behaviours and promote social change by influencing knowledge, attitudes, and social norms.

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Online via Live Zoom Classes

1 Week

29th July - 2nd Aug 2024

HG Training Center, Nairobi, Kenya

3 Days

26th - 28th Aug 2024
2nd - 4th Dec 2024

Course Objectives
  • Participants will gain an understanding of the key factors of human behavior and SBCC strategies and
    principles for essential communication planning
  • Participants will have an improved understanding of communication strategies and channels that
    facilitate sustained behavioral change.
  • Participants will be able to conduct effective monitoring and evaluation of SBCC campaigns
Training Programme
1.1 Definition, evolution and characteristics of SBCC
1.2 Essential steps to communication planning, SBCC Strategies & Principles of SBCC
1.3 The C-planning process – understanding the situation
1.4 People, Context & Summary Analysis and Formative Research. 
2.1 Communication strategies, audience segments, priorities and profiles
2.2 Barriers and Facilitators to Change 
2.3 Communication Objectives 
2.4 Strategic Approach and Positioning
2.5 Channels, activities and materials mix 
2.6 Refinement and Presentation of Communication Strategy
2.7 Creating effective materials, concept testing and pretesting 
3.1 Overview of Implementation Plans 
3.2 Planning Activities 
3.3 Budgeting of SBCC Campaigns 
3.4 Considerations for Implementation of SBCC Programs
3.5 Monitoring SBCC campaigns 
4.1 M &E for SBCC 
4.2 Case Studies and Emerging Trends in SBCC
Participants will be issued Digital Certification after successful completion of the training.


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