Topic: Social & Behaviour Change Communication (SBCC)
Dates: 21st – 23rd Feb 2023
Duration: 3 Days
Venue: Online (Zoom)
Training Fee: $250
Registration Deadline: 13th Feb 2023
1. Training Description
The Social and Behavior Change Communication training offers participants with an understanding of principles and contexts of communication to convey meaning, designing and creating messages that enhance behavioral adoption and maintenance, while employing effective monitoring and evaluation of the campaigns to ensure sustained adoption.
This training course will provide participants with the practical skillsets required to apply effective communication techniques to change behaviors and promote social change by influencing knowledge, attitudes, and social norms.
2. Course Objectives
- Participants will gain an understanding of the key factors of human behavior and SBCC strategies and principles for essential communication planning
- Participants will have an improved understanding of communication strategies and channels that facilitate sustained behavioral change.
- Participants will be able to conduct effective monitoring and evaluation of SBCC campaigns
3. Training Schedule
Day 1: INTRODUCTION TO SBCC
1.1 Definition, evolution and characteristics of SBCC
1.2 Essential steps to communication planning, SBCC Strategies & Principles of SBCC
1.3 The C-planning process – understanding situation
1.4 People, Context & Summary Analysis and Formative Research.
Day 2: THE C-PLANNING PROCESS- FOCUSING, DESIGNING AND CREATING MESSAGES
3.1 Communication strategies, audience segments, priorities and profiles
3.2 Barriers and Facilitators to change
3.3 Channels, activities and materials mix
3.4 Creating effective materials, concept testing and pretesting
Day 3: THE C-PLANNING PROCESS- IMPLEMENTATION, MONITORING AND EVALUATION
4.1 Implementation of SBCC programs
4.2 Monitoring SBCC campaigns
4.3 Evaluating SBCC campaigns
4.4 Feedback and reporting
Participants will be issued a certificate and a HPass Digital Badge after successfully completing the training.