SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION (SBCC)

Module 1: INTRODUCTION TO SBCC

1.1 Definition, evolution and characteristics of SBCC

1.2 Essential steps to communication planning 

1.3 SBCC Strategies

1.4 Principles of SBCC

Module 2: THE C-PLANNING PROCESS- UNDERSTANDING THE SITUATION

2.1 What’s meant by ‘understanding the situation

2.2 Layers of causes and effects

2.3 People, context and summary analysis

2.4 Formative Research 

Module 3: THE C-PLANNING PROCESS- FOCUSING, DESIGNING AND CREATING MESSAGES

3.1 Communication strategies, audience segments, priorities and profiles

3.2 Barriers and Facilitators to change

3.3 Channels, activities and materials mix

3.4 Creating effective materials, concept testing and pretesting

Module 4: THE C-PLANNING PROCESS- IMPLEMENTATION, MONITORING AND EVALUATION

4.1 Implementation of SBCC programs

4.2 Monitoring SBCC campaigns

4.3 Evaluating SBCC campaigns 

4.4 Feedback and reporting

$250