Course Objective
- Participants will gain an understanding of the key factors of human behavior and SBCC strategies and
principles for essential communication planning
- Participants will have an improved understanding of communication strategies and channels that
facilitate sustained behavioral change.
- Participants will be able to conduct effective monitoring and evaluation of SBCC campaigns
Training Programme
MODULE 1: INTRODUCTION TO SBCC
1.1 Definition, evolution and characteristics of SBCC
1.2 Essential steps to communication planning, SBCC Strategies & Principles of SBCC
1.3 The C-planning process – understanding the situation
1.4 People, Context & Summary Analysis and Formative Research.
MODULE 2: THE C-PLANNING PROCESS- FOCUSING, DESIGNING AND CREATING MESSAGES
2.1 Communication strategies, audience segments, priorities and profiles
2.2 Barriers and Facilitators to Change
2.3 Communication Objectives
2.4 Strategic Approach and Positioning
2.5 Channels, activities and materials mix
2.6 Refinement and Presentation of Communication Strategy
2.7 Creating effective materials, concept testing and pretesting
MODULE 3: THE C-PLANNING PROCESS- IMPLEMENTATION AND MONITORING
3.1 Overview of Implementation Plans
3.3 Budgeting of SBCC Campaigns
3.4 Considerations for Implementation of SBCC Programs
3.5 Monitoring SBCC campaigns
MODULE 4: EVALUATION AND REPLANNING
4.2 Case Studies and Emerging Trends in SBCC
Certification
Participants will be issued Digital Certification after successful completion of the training.
